Jessica Yellin Is a Veteran Reporter Out to Change the Way You Get Your News – Vogue

The ex-CNN correspondent is doing the news her way—on Instagram.
— Read on

Remember when The New York Times published more cover stories about Hillary Clinton’s emails than it did about all policy issues combined in the run-up to the 2016 election? (Whether the same hysteria will be applied to Ivanka Trump’s email remains to be seen.) Or, during the recent midterm elections, when many news organizations tweeted that “a woman” had flipped the much-talked-about congressional seat in Georgia’s Sixth District but failed to even mention that woman—Lucy McBath—by name? Whether or not you realize it, much of the news you’re watching and reading is controlled by male executives to appeal to a male audience, and it’s hard not to see the result as, well, sexist.

Veteran reporter Jessica Yellin is blowing the whistle on the media’s not-so-secret bro culture. “From my earliest days, I was told to cover the news like ESPN,” Yellin, formerly CNN’s chief White House correspondent and a reporter at ABC News and MSNBC told Vogue. “It’s about competition, jargon, who’s up, who’s down, who’s winning, who’s losing, zero-sum game, high octane, outrage. And there’s a lot of testosterone in that.”

Covering Washington and politics with the machismo of an MMA fight—packed with explosive graphics, booming “breaking news” chyrons, and outsized focus on “showdowns” and “face-offs,” especially during Trump’s reality show presidency—is an effort by outlets, Yellin says, to cater to the demographic she was told is TV news’s target audience: 18- to 35-year-old men. But treating the news like the Super Bowl of politics never sat well with her.

“My instinct was that it was leaving a lot of women out of the conversation,” Yellin said. She began to conduct her own research, including some in conjunction with a graduate student at the University of Southern California’s Annenberg School for Communication and Journalism, and found that while historically the majority of the news audience is female, a large percentage of women are avoiding the news—both because of the male-driven content and its tone. “Every [major TV] news president except one [Fox News] is a guy,” Yellin said. “There’s something inherently broken about our news culture . . . and women have not been in charge. I’ll put it that way.”

Not that the news on steroids was—or, ahem, still is—an informative or helpful way to communicate with viewers or readers of any gender. In the midst of blockbuster plays for ratings, Yellin found that people outside the media bubble didn’t seem to understand the issues that the news was sensationalizing. Friends asked her for breakdowns, in laymen’s terms, about Iran or health care; they balked at convoluted cable news lingo.

“I always felt that the way we do the news . . . was like you just walked into a conversation 10 minutes after it started,” she said. But when she pitched explainers, management shot her down: “In general, the response was, ‘Jessica, don’t be difficult’; ‘Jessica, no one wants to hear that.’ ”And so a frustrated Yellin left CNN in 2013. She got to work on a novel—Savage News, to be published next year. (Incidentally, it’s about a young woman reporter assigned to a sex scandal story . . . only to realize “something much more significant is happening in the world but she can’t cover it because management thinks it won’t rate.”)

And, this past July, she began to deliver the news, on her own, in the way she’d always wanted to—the way male brass at her past jobs wouldn’t quite let her. Instead of presenting the news as a battle royal, Yellin started breaking it down in a real, relatable, informative way that actually acknowledged women readers and listeners—on, of all places, Instagram, “because the audience is so heavily female,” Yellin said.

— Read the rest of the article on

Nov 19 – Celebration and Coalition Building

Come join us for a celebration of all our great victories this November.

We’ll be joined by Assemblymember Todd Gloria, and San Diego City Councilmember, Barbara Bry.

There will be cake! 🍰

We’ll also hear from Sheryl Mallory-Johnson (@1619ncbw) about the 1619 National Celebration of Black Women planned for Saturday March 2, 2019.

Social Time
Members are encouraged to get together from 6:30pm just before the meeting starts.

Order dinner or a drink to sustain you, and the restaurant!

MTS routes 44, 60

Oct 22 – Three Different Opportunities to Advocate for Police Accountability

Reposted from Showing Up for Racial Justice


Monday October 22nd is the National Day of Actions to Stop Police Brutality, and there are multiple events and actions planned. Please pick at least one to advocate for real oversight and real justice.

Press Conference at the “Hall of Justice”, 330 W. Broadway, San Diego, CA 92101 at 9am called by Families and Survivors of police brutality, with Allies committed to Real Community Oversight of Police.

Families of victims of police violence and community support groups are gathering outside the San Diego “Hall of Justice” to petition our government to redress the wrongs inflicted on too many.

No one is above the law. We come to demand justice for Raul Rivera, Alfred Olango, Earl McNeil, Victor Ortega, Sergio Weick, Jonathon Coronel, Frederick Jefferson, and hundreds of other dead or brutalized at the hands of San Diego law enforcement.

We demand an end to the District Attorney’s relentless refusal to properly investigate civilian murders and injuries inflicted by local law enforcement.

We challenge San Diego City Council members to stop sabotaging community oversight of public servants and to sincerely work with residents to create a Commission on Police Practices that is independent, transparent & empowered to counter police brutality.

Teach-in at San Diego City College, 1313 Park Boulevard 12-4
As part of the Racial Justice Coalition, we invite you to join us as we host a teach in honor of stolen lives as we fight to abolish police brutality in communities of color. We will have several speakers who will be educating us on how to get involved and updates on local cases such as Earl McNeil.
Facebook Event:
Schedule below.

Rally and Candle Light March, City Heights/Weingart Library 5:30-9
United Against Police Terror: Facebook Event


Email: [email protected]

Stand with thousands across the country to express our collective outrage, creativity, and resistance in response to the crimes of this system.

4pm Set up and poster making
4:30pm, KYR’s and information distribution
5:30pm Opening Blessing from Tlayolohtli
Rally at City Heights Performance Annex, Speakers and Performance Artists
Candlelight March then have an OLB Action on the I-15 Overpass

Oct 24 – Fundraiser for Vivian Moreno, San Diego City Council District 8

Join us for a fundraiser for our endorsed candidate Vivian Moreno for San Diego City Council District 8 along with San Diego Democrats for Environmental Action, San Diego Democrats for Equality and San Diego Young Democrats.

October 24, 2018 at 6pm

5th Ave Kitchen & Tap
3515 5th Ave, San Diego, CA 92103 (map)

RSVP to [email protected] or (619) 210-9499

Paid for by Vivian Moreno for City Council 2018, FPPC ID 1395590

Oct 22 – Endorsement meeting. Persist. Resist. Vote.

This month’s meeting is one week later than usual.
When: 7pm, Monday, October 22
Where: Elijah’s Restaurant, 7061 Clairemont Mesa Blvd, 92111 (map)
These are the races we will be considering (or reconsidering) for endorsement on October 22.
Congressional Representative
District 49: Mike Levin
City Council District 1: Linda Breen, Barbara Hamilton
State Assembly
District 78: Todd Gloria
District 80: Lorena Gonzalez
City Council District 1: Corinna Contreras
City Council District 4: Tazheen Nizam
San Diego
City Council District 2: Jennifer H. Campbell MD
Let’s all try to keep our chins up during this really difficult time. Plow through to November by volunteering for candidates to make sure that the Blue Wave is not just a wave but a fricking tsunami. Let’s use our hurt and anger to motivate us to work harder. We need all hands on deck now. We have absolutely no choice.
Social Time
Members are encouraged to get together from 6:30pm just before the meeting starts.
Order dinner or a drink to sustain you, and the restaurant!
MTS routes 44, 60

(Photo: Michael Caterina, South Bend Tribune, via AP)

Sep 17 – Celebrate the End of Gun Shows in Del Mar, Endorsements, Signature Drive

This month in San Diego County we’ve seen how local, sustained activism can help change the world!’s founder, Rose Ann Sharp, will interactively illustrate to us how the movement to end gun shows at the Del Mar Fairgrounds developed and was successful within six months. This will be a fun evening to create our own successes where we want to change the outcomes! took their inspiration from the Parkland Students, who asked each of us to be involved in ending gun violence.

Fred Rogers, VP and co-founder of the San Diego County Democrats for Environmental Action, will briefly talk about the issues involved with the proposed Newland Sierra housing project that is expected to be approved by the County Board of Supervisors at the end of the month.

Tim J. Doring is organizing a signature drive to stop the proposed Newland Sierra housing project, and is offering a donation to the club for each signature gathered by clubmembers.

The following local Democratic clubs will also be working with Mr. Doring to earn money for their clubs by collecting signatures:

  • San Diego County Democrats for Environmental Action
  • San Marcos Democratic Club
  • La Jolla Democratic Club
  • Uptown Democratic Club

Every valid signature earns $7. It’s easy to take the petition around to other Clubs, church, schools, neighbors, local fairs and farmers markets. We can turn this money around to help our endorsed candidates. If 20 club members gather 20 valid signatures each, that’s $2,800. If 40 club members gather just 15 signatures each that’s $4,200 to put back into local campaigns. Some of us who gathered signatures for the Full Voter Participation Act, which forces top two County races from the primary into November, will tell you that it’s not that hard. And Tim’s campaign has a really good script to use.

Up for endorsement consideration are two great candidates for La Mesa City Council:

  • Dr. Akilah Weber
  • Dave Myers

As always, our members are encouraged to arrive at 6:30 pm to socialize and enjoy the special all evening Happy Hour menu at Elijah’s Restaurant.

Monday Sep 17 – Social Time from 6:30pm, Club business at 7:00pm.

Social Time
Members are encouraged to get together from 6:30pm just before the meeting starts.
Order dinner or a drink to sustain you, and the restaurant!


Elijah’s Restaurant, 7061 Clairemont Mesa Blvd, San Diego, CA 92111 (map).

  • MTS routes 44, 60

Photo credit: Kristen Shanahan (@k_shan7)